The Power of Staging — From Homes to RV Lots

A new National Association of REALTORS® (NAR) report confirms what we’ve long seen in practice: staging works. It boosts both sale price and speed. Nearly half of agents say staging reduces time on market, while 29% report it increases sale price by 1–10%. Most importantly, 83% of buyer agents say staging helps buyers visualize the property as their own.

Why? Because presentation shapes perception. A well-staged space looks cared for, inviting, and ready for immediate enjoyment — making buyers more confident and motivated.

How This Applies to RV Lots at Outdoor Resort Indio

At Outdoor Resort Indio (ORI), we may not be selling traditional homes, but the psychology is exactly the same. Buyers want to instantly picture themselves living the resort lifestyle — enjoying the sunshine, relaxing on their own RV oasis, and socializing with neighbors.

Here’s how to make that first impression count:

1. Create a “move-in ready” feeling
   Make sure the lot is spotless and easy to imagine occupied. Clean the pad and utilities, trim landscaping, and if possible, stage it with outdoor furniture or even a visiting coach.
2. Highlight what matters most
   Just as home stagers emphasize the living room and kitchen, showcase your lot’s premium features — pad quality, privacy, mountain views, or proximity to amenities like the golf course or clubhouse. Even small updates, like touching up paint or freshening pavers, make a big impact.
3. Justify your asking price
   In real estate, presentation equals value. A clean, well-kept lot suggests long-term care and pride of ownership — traits buyers trust and will pay more for.

What We’ve Seen at ORI

While some buyers do gravitate toward lots that are clean, staged, and clearly well cared for, every buyer is different. Many are also influenced by location within the resort, price and bargain potential, the opportunity to design or build something new, and how each custom lot fits with their RV lifestyle. Still, we find that a well-presented, maintained lot often creates a stronger emotional connection — helping buyers picture themselves enjoying the space right away and reinforcing confidence that the property has been thoughtfully cared for.

Final Thought

At Outdoor Resort Indio, every lot tells a story — and staging helps tell the right one. A clean, inviting presentation sells lifestyle, not just real estate. When buyers can picture themselves enjoying resort life from day one, that emotional connection drives faster sales and stronger offers.

Winter is better in the desert and we will see you at ORI!

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